Get more out of your solo ads

 
To kick off this article, let's first start with... 
what exactly is a solo ad and how do they work
Here is a classic definition: 
Solo Ads are an email based advertising program agreed between two marketers or organizations to reach out to a list of subscribers that are registered to either one of them for a fixed price or performance based agreement.[1] The marketer or organization sends an email to their subscribers on behalf of another marketer to display their offer and ads.[2][3] The approach is performance driven to reach out large audience at once. Each solo ad generally includes 8 to 10 lines of text

So, to say it again, simply... Someone has built a list of subscribers online. They now have an email list and "sell"  the opportunity for YOU to send your email out to that list.
What this means is 2 fold. You can instantly access a list of subscribers without having a list of your own.. And also build your list in the process, setting you up for the future.
I find this a very effective way to kick start your business and something that I 
still practice on a weekly basis 

What option should you choose?

There are a couple of different methods to purchasing your Solo ad. You can simply pay someone to send out your swipe (ad copy) to a specific number of people, hope that your swipe is effective enough to motivate them to click on the link inside and view your Lead Capture Page(How to build an effective LCP here) or... 
You can do what I recommend and only pay per click. (Pay when someone clicks on the link in your email)

The Pay Per Click  payment arrangement has multiple benefits.  You only pay when someone click on the link inside your email swipe giving you...

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*A  guaranteed minimum amount of traffic to your LCP

*Reliable figures to work with

*The ability to be  honest in our emails swipe

There is no need to be overly creative with your swipe when you only pay per click.  
It actually gives you a unique advantage in "pre qualifying" your leads before they reach your lead capture page.
Contrary to traditional marketing methods, let's review the examples below
Note: I am personally in a Gold business that you can earn revenue from.
Here are the swipes 

Swipe 1

"Have you ever wanted to make money online..? 
How about earning a significant income 
While protecting your wealth at the same time.

With over 12000 people in our team, 
we are growing the fastest team on the planet! 
Complete internet newbies earning 5k PM within 4 months of joining! 
Click here to find out more"


Swipe  2

"Investing in precious metals...
 It's all about securing your wealth for generations to come. 

Truly securing the financial future for yourself and your family. 

Traditionally, buying gold was only for the wealthy. 
For people that were "in the know" and had the means to do it. 

We are now involved with a company that makes it simple ...

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For the complete article on solo ads, Visit my training site here
http://www.lukestrainingsystem.com/blog/how-to-get-the-most-out-of-solo-ads

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To your success,

Luke Millard

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